Programmatic Ad Spend Estimated To Grow 16% In United States
- by Robert Williams , February 5, 2024
Programmatic ad spending in the United States is forecast to grow by 15.9% to about $157 billion this year as media agencies and publishers automate more of their operations, according to a report by Insider Intelligence eMarketer. That growth rate will push programmatic’s share of all ad spending to 91%. …
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