• by Teresa Buyikian , February 5, 2024

Now “having it your way” at Burger King could possibly come with a $1 million dollar prize.

The burger chain has issued a challenge to all “flame-grilled fanatics, culinary creators and A.I. aficionados: How would you top your Whopper?”

Beginning today and running through Mar. 17, customers are invited to enter the Million Dollar Whopper Contest by submitting online ingredients (up to eight) for their dream Whopper through their Royal Perks loyalty account. After entry, artificial intelligence takes over, creating an AI version of their burger, to which they can add a personalized AI-generated jingle and backgrounds. Entrants are encouraged to share the final image or video across their social media platforms.

Three finalists will be selected later this year, where they will be invited to Burger King headquarters in Miami to “refine” their Whoppers before they are featured on menus nationwide for a limited time. Customers will then vote for their favorite, with the winner taking home the $1 million prize.

"More than 50% of guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless," said CMO Pat O'Toole in a release.

For Burger King fans in Los Angeles, on Feb. 17-18 the brand will host the Million Dollar Whopper World on the Santa Monica Pier. Visitors to the immersive pop-up will be able to create their own Whopper, sample a new California-inspired Whopper and purchase merchandise.