Eyeglass World, one of the retail brands owned by National Vision Inc., is out with new ads featuring its fuzzy globe-headed character Mr. World—this time around manning the mic of his own podcast.
As a podcaster, Mr. World has made it his mission to uncover the “secrets” that allow Eyeglass world to make eyeglasses so quickly—like one-day turnaround quickly.
The work is from the brand’s creative agency TRG.
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The concept is humorously entertaining and allowed TRG to keep production costs down with a one-location shoot with minimal props. As always, the underlying message is that Eyeglass World delivers fast. The TRG creative team was led by Todd McArtor and Danny Bryan.
The new spots will run in broadcast (regionally) and on digital streaming platforms including Hulu, Roku, YouTube, Peacock, Paramount, and more. A third spot is scheduled to run in March.