Bakery has been tapped as the agency of record for NatureSweet, the food company.

The Austin,Texas-based agency is charged with helping the brand, which includes tomatoes, peppers and cucumbers, reach a wider audience, both online and through word of mouth.

The agency will develop a global brand campaign for NatureSweet. The first work will debut this summer.

“NatureSweet has been an admirable organization with a mission to make agriculture fairer for workers and safer for consumers,” said Micky Ogando, founder-CCO at Bakery. “We’ve been asked to both tell that sustainability and empowerment story, and also bring the brand to life in colorful, fun and boisterous ways inside family kitchens.”

Bakery's account work includes DeLorean, Shiner Beer and Nike.