Sponsorships Are Seen As Expensive For Corporate Brands
- by Robert Williams , February 11, 2024
Companies that aim to enhance their reputation and visibility through sponsorships face challenges amid shifts in consumer sentiment and social priorities. Sponsorships also risk damage to a brand’s reputation, “underscoring the importance of strategic alignment, due diligence, and ethical considerations in sponsorship decisions,” according to the latest Reputation Council Report …
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