• by February 3, 2006

Or just some beer, or the ads? Or how 'bout those cheesy bites Jessica Simpson's peddling? Either way, Super Bowl XL takes place on Sunday in Detroit with the Pittsburgh Steelers (this here Minute's hands down favorite and the team we grew up championing), going up against the Seattle Seahawks. Yes, the Seahawks from Seattle.

As one commentator put it last Sunday, Pittsburgh just seems to want it more. We think it's true. The Steelers are hungrier for a victory. They even look hungrier on the field. We'll see Sunday if the Steelers can recapture their former glory...

Meanwhile, as hype for the big game revs up, comScore Networks released the results of a survey of more than 1,100 Americans' attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the ads the most. For the second consecutive year, the most eagerly anticipated advertiser is Anheuser Busch. By the way, A-B reportedly has 10 spots airing during the game.

Apparently, for many viewers, enjoying the actual game is secondary to other activities on Super Bowl Sunday. Less than half of the survey respondents (46 percent), claim that watching the game is the part of the festivities they enjoy the most. Watching the ads (26 percent), and spending time with friends and family (18 percent), are also big reasons for tuning in.

Not surprisingly, comScore's survey finds a disparity based on gender, as 63 percent of men report watching the game as the aspect they enjoy most, while only 37 percent of women report the same. Conversely, women favor watching the ads (31 percent) and spending time with family (20 percent).

Now AOL reports the top Super Bowl-related searches on AOLSearch.com. They are:

1. Super Bowl
2. Pittsburgh Steelers
3. Seattle Seahawks
4. Super Bowl Tickets
5. Pittsburgh Steelers Songs
6. Jerome Bettis
7. Ford Field
8. Rolling Stones
9. Ben Roethlisberger
10. Troy Polamalu
11. Super Bowl History
12. Matt Hasselbeck
13. Pittsburgh
14. Detroit
15. Seattle

And, here are the Top 10 Super Bowl-related searches in Seattle last week on AOLSearch.com:
1. Seattle Seahawks
2. Seattle
3. Pittsburgh Steelers
4. Super Bowl XL
5. Ford Field
6. Mike Holmgren
7. Detroit
8. Shaun Alexander
9. Quest Field
10. NFC

And, what about Pittsburgh? The top Super Bowl-related searches in the Steel City on AOLSearch.com were:

1. Pittsburgh Steelers
2. Ford Field
3. Seattle Seahawks
4. Troy Polamalu
5. Pittsburgh
6. Super Bowl XL
7. Heinz Field
8. Jerome Bettis
9. Hines Ward
10. Ben Roethlisberger

Go team!