Pay-Per-Click Campaigns Are Harder To Manage, Experts Say
- by Robert Williams , April 8, 2024
Fewer insights into pay-per-click campaigns have made them harder to manage than they were two years ago, according to a yearly report from auditing and monitoring software maker TrueClicks.
Almost half (49%) of PPC practitioners said managing campaigns has become more difficult because of the loss of data associated with …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
