McCann Worldwide Taps Koehler As Global President, Craft

McCann Worldgroup named Lalita Koehler as global president, Craft, the network's global creative production agency. Craft specializes in content creation, digital, print, broadcast and transcreation.

Koehler reports to Kate MacNevin, global COO, McCann Worldgroup and CEO of MRM. She begins her new post in early June.

Her hire is part of the agency's ongoing commitment to expanding creative boundaries. Last month, McCann Worldgroup announced a new strategic partnership with [Ai]magination, a leading AI content production studio.

Previously, Koehler was chief production officer at Publicis Groupe's Publicis Productions since 2021. Prior to that, Koehler was head of production-COO at Saatchi & Saatchi, Los Angeles from 2015 to 2023, part of Publicis, overseeing Toyota’s award-winning “Start Your Impossible” campaign.



Her brand experience also includes Yahoo!, Dom Pérignon, Myspace, AT&T, Walmart, Ubisoft and Apple.

“During this pivotal moment in our industry, with most conversations circling around technology, it is more important than ever to bring the right talent into our organization, people with the skills and the passion to keep pushing the creative product in every field,” said Javier Campopiano, global CCO McCann Worldgroup and McCann. 

Daryl Lee, global CEO of McCann Worldgroup, added that “Koehler's career embodies Craft’s promise to bring ‘Creativity to life’ using all the methods and leading technologies of the 21st century.”



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