Zaxby's Chicken Chain Taps Dentsu X

Saucy chicken restaurant chain Zaxby's has named Dentsu X its media agency of record following a competitive review.

Dentsu X will handle all media buying and planning for the Georgia-based chain best known for its chicken "Fingerz," wings and 12 dipping sauces.

Dentsu X will be responsible for helping the brand grow its awareness and expand into new markets with an emphasis on local media strategies.

Empower Media was the incumbent.

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