Viewer Attention To CTV Advertising Rises In First Quarter
- by Robert Williams , May 31, 2024
Attention to advertising on connected television apps increased from 49.2% in the final quarter of last year to 51.5% in the first three months of 2024, according to data compiled by media-measurement firm TVision.
“This may be due to the large volume of CTV advertising spend on premium apps — …
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