Hearst Sets Up At Hearst House During Its Second Year At Cannes

Hearst is providing discussions with industry leaders, lunches, morning runs along the prominent road le Croisette - led by Rick Pearson, senior editor of Runner’s World U.K. - and other events in its second year at Cannes. 

On Monday, Hearst’s global chief revenue officer, Lisa Ryan Howard, led a discussion titled, “What CMOS Need to Know About the Mental Health Crisis, which covered the Ad Council’s Mental Health initiative, a preview of a new study on how brands can communicate on this topic and Huntsman Mental Health Institutes “Love Your Mind” campaign. 

A survey of more than 4,000 consumers found that two thirds want to hear from brands about mental health and see it as a positive. The research, conducted by Hearst Magazines in partnership with the Ad Council Research Institute, will be released in full in July. 



Also participating in the discussion were Richard Dorment, editor-in-chief of Men’s Health U.S.; Ryan Linder, global chief marketing officer of Stagwell; Heidi Arthur, chief campaign development officer of The Ad Council; and Brandon Marshall, former NFL player and host of “I Am Athlete” podcast.   

Other guests this week include Yara Shahidi and her mom who will discuss their production company 7th Sun Productions and their first venture into podasting with Sirius/XM, Peloton’s Leanne Hainsby and former NFL player and advocate for LGBTQ+ youth Carl Nassib.



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