Ben & Jerry's Podcast Flavors: Third Year Of Series Features Personal Narratives

In the interest of full disclosure, this reporter does not eat Ben & Jerry's ice cream. But the brand deserves attention because it is using the third season of its Into the Mix podcast to encourage civic engagement among young voters.  

Working with Vox Creative, Ben & Jerry's is highlighting activists like Inez Bordeaux of St. Louis, an advocate for criminal justice reform and the closure of the “infamous” local Workhouse jail, and Olivia Coley-Pearson of Douglas, GA, who is fighting against voter disenfranchisement.

Another show demands what the podcast calls climate justice in Louisiana's “Cancer Alley.” 

This combination of in-depth storytelling and practical activism can work for activist brands on all sides of the political debate, and can by adapted by apolitical firms to illustrate how customers are using their products. And, of course, it can be used by publishers. 



Yes, it is bound to draw criticism. But Ben & Jerry’s hopes to help young voters understand the major issues shaping this year’s race. 

“In a time when the truth about oppressive harm, current and historical, is purposefully obscured by those who would like to maintain the status quo, I’m inspired by the grassroots change-makers we’re featuring and am grateful for the opportunity to uncover their stories with our engaged and thoughtful audience,” says Ashley C. Ford, host and producer of Into the Mix.

Again, you don’t have to be a Democrat or a progressive to admire the craft in the series. It’s going live now on all podcast platforms. 





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