Crowell Heads Global Business Development For Blockboard

by Fern Siegel , July 19, 2024

Programmatic advertising platform Blockboard has hired Brian Crowell to lead global business development.

The appointment is part of the company's plan to evolve its CTV capabilities, propelled by the launch of BlockAI.

Prior to Blockboard, Crowell served as vice president/general sales manager at Locality. He has also worked at Mediaedge and HRP as a media buyer and account executive, respectively.

Matt Wasserlauf, CEO of Blockboard, said Crowell's "strategic vision and innovative approach to business development will be key in driving Blockboard's growth and ensuring our clients achieve exceptional results."

management, programmatic

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