• by Fern Siegel , July 25, 2024

Los Angeles-based Liquid Advertising has upped Keith Bishop from vice president, global strategy to senior vice president, global strategy.

The promotion dovetails with the agency's growth, working with top gaming studios.

Will Akerlof, president-CEO of Liquid Advertising, called Bishop “a key player in our success over the past eight years,” said  “His ability to blend teams in a hybrid manner, where those working on strategy also handle activation, has been invaluable. Keith’s vision of an ‘audience-first’ approach aligns perfectly with our diverse client needs.”

Prior to Liquid Advertising, Bishop worked at PHD Worldwide, part of Omnicom, and Blizzard Entertainment.

Bishop previously worked at Starcom MediaVest Group and The Richards Group.

Liquid's client work includes Bethesda Softworks, Square Enix, SEGA, Nuverse / (Bytedance) and Dreamhaven.