• by Fern Siegel , July 31, 2024

Haberman has been selected as the agency of record for MNsure, Minnesota’s health insurance marketplace. Individuals and families can shop, compare and choose needed coverage.

The agency's work for MNsure begins this month. MNsure wants all Minnesotans to have access to comprehensive, affordable health coverage.

Fred Haberman, founder-CEO of Haberman, said: “As advocates of the platform, we look forward to telling the next chapter of the MNsure story through fresh creative, new channels and inspiring stories.” 

The agency has a history with the client. In 2013, Haberman first named MNsure and designed its original logo. Haberman’s new work spans creative, production, media planning and buying. 

Haberman has also done work for the Minnesota Department of Health, Second Harvest Heartland, 2026 Special Olympics USA Games and Feeding America.