• by Ray Schultz , July 31, 2024

Primis, a video discovery platform for publishers, has added two executives to its C-suite. 

The firm has appointed Maayan Segal, a ten-year veteran who has been with the company since its inception, as chief operating officer. And it named Toar Mekaiten, previously vice president of business development, as chief revenue officer.

"For our first-ever C-level appointments, we are thrilled to promote two outstanding individuals who have grown with us and embody the Primis DNA,” says Rotem Shaul, co-CEO of Primis. 

Segal will lead the company’s operational functions and its ongoing investment in video discovery technology. Mekaiten, who joined Primis in 2019 and will oversee the firm’s revenue-generating activities, including business development and publisher success, Primis says.