• by Ray Schultz , August 13, 2024

Ad-management firm Mediavine has formed an integration with Flodesk, an email service provider, that will allow brands to identify and segment subscribers and upload these lists to their Flodesk accounts.  

The goal is to provide publishers with “accessible tools to unlock ongoing business opportunities," says Eric Hochberger, CEO of Mediavine.

Mediavine’s Grow feature allows conversion of newsletter links into Email Connect links, enabling publishers to identify and build a list of subscribers. This will make the products more valuable to advertisers, the firm claims.  

Flodesk can also help them segment these lists.  

Another benefit is that publishers no longer have to manually upload Grow CSV files to their Flodesk accounts, the company says.

"Flodesk is one of our publishing partners' most requested email service providers and we are happy to deliver this integration,” Hochberger notes.

He adds that publishers can “easily leverage Mediavine's Grow alongside one of the top email service providers in the market, with many of Flodesk's features catering to the specific business needs of independent content creators." 

For its part, Flodesk seeks to help publishers build “sustainable businesses and brands on their own terms," says Martha Bitar, CEO at Flodesk.