Commentary

How This Ally Leader Is Imagining The World Differently

by Lisa Singer , Staff Writer, August 23, 2024

Ally Financial's Beth Woodruff talks about paying it forward, breaking toxic generational behaviors, and her open door policy.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

Beth Woodruff advises anyone beginning their career to seek out organizations that align with their own values, something she did with Ally Financial nine years ago. She’s now the company’s senior director, brand strategy, integrations & innovation and credits leadership that saw her potential as her biggest allies (no pun intended.) In this episode of Brand Insider: BTS, Beth talks about getting a seat at the table and why she believes it’s her responsibility to help cultivate young talent. She also opens up about recognizing her inner critic, her forever journey, and being led down the rabbit hole…can you guess what activity? You can watch the entire conversation above.

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