• by Teresa Buyikian , August 21, 2024

Customers well-versed in all things Chipotle -- from ingredients to brand history -- will get even more chances at free food this year.

The brand has brought back its annual Chipotle IQ contest, this time with added prizes as well as the potential to earn extra credit.

Questions also include such topics as food standards, culinary techniques, sustainability efforts, brand history and community engagement.

Chipotle will award 5,000 BOGO codes per hour to the first Chipotle Rewards members who score a 10 out of 10 on the game. Answers consist of multiple choice, true or false, as well as write-in responses. Customers may enter once per day.

"This marks the fifth year that we're testing our fans' knowledge with Chipotle IQ," said  Chris Brandt, Chipotle chief brand officer, in a release. "With four million game plays since we introduced the concept, we believe there's an appetite for competition and free burritos.”

Brandt adds, “For anyone looking to get ahead, one hint is that we use 48 avocados in every batch of our hand-mashed guac."

New this year to the game is extra credit. Those players that get a perfect score will then unlock an extra credit question. If answered correctly, they will be entered to win one of 50 free burritos for a year prizes.

And for those who need to brush up on their Chipotle knowledge? They won’t be left empty-handed this year. Also new to the contest for 2024, fans who score seven, eight or nine correct answers out of 10 will still receive 25 rewards points in their Chipotle Rewards account.

Chipotle uber fans can hurry to enter here; the contest ends Aug. 22 at 11:59 P.M. EST.