• by Fern Siegel , August 23, 2024

Brand experience agency Verb has announced two new hires.

Kindra Meyer was named executive creative director, while Kelle Coleman was tapped as head of marketing and growth.

The staff additions underscore the agency's expansion and recent client wins.

Meyer has been consulting with Verb for 16 months. Her creative projects earned 1 billion+ EMM impressions, helping to land Verb’s first major retainer. In her new role, she will be responsible for growing the agency's creative squad.

Her work has garnered numerous industry awards, including The Clios, One Show, Shortys and Ex Awards.

Coleman joins after a 13-year tenure at Nielsen, where she was most recently senior vice president, strategic partnerships and experience. Her post at Verb is new for the company, and her remit is to grow the agency's roster, while overseeing strategic marketing initiatives and business development.

Before Nielsen, Coleman worked as part of the national partnership marketing team at Macy’s. Clients included American Express, Unilever and Patron Spirits Company.

Both will work with Pauline Cronin, head of accounts, Chris Bannon, head of production and Karlet Hewitt, head of operations.

Founded in 2018 by industry veterans Shannon Simpson Jones and Yadira Noelle Harrison, Verb executes campaigns, activations, creative partnerships and pop-ups. The agency has worked with Airbnb, Amazon, Nielsen and Netflix.