There is a decades old problem that still persists for B2B organizations: siloing marketing, sales, and revenue teams. For most companies, marketing and sales have never successfully worked in parallel towards a common goal, and as a result businesses often lose out on millions of dollars in new sales opportunities.  

Recently, there has been more pressure on B2B marketing and sales teams to prove ROI and to deliver an ever-growing pipeline and consistent achievement of revenue goals. Disjointed teams are setting themselves up to fail as they target potential customers with inconsistent messaging and poorly designed processes that will only lead to time wasted and deals lost, because the way buyers purchase has fundamentally changed.  

Gaining alignment between sales, marketing and revenue departments as a united front is a necessity in today’s tightening economy and competitive landscape. Growth-As-A-Service (GaaS) can help solve this by ensuring that marketing, sales, and revenue operations all have one intent: to close more deals and achieve revenue growth.   

What is Growth-As-A-Service?   

Growing a B2B business is complicated. That’s not new. But deploying GaaS as a distribution model that can help mitigate risk for companies of all sizes and build cohesiveness to allow predictable scaling and an enhanced market presence, is. GaaS combines expertise in marketing, sales, data analysis, SEO, paid marketing, content marketing, and revenue operations and acts as an extension of your team by successfully executing on growth tactics.  

GaaS is focused on the entire funnel, including customer acquisition, retention, and optimizing the customer lifecycle for long term-success. It addresses core pain points that B2B teams experience by understanding that sales and marketing cannot operate independently to drive and sustain revenue growth. With this comes better quality leads, higher quality conversations, and an enhanced customer experience.   

GaaS helps brands think about growth as a multidimensional engine that spans marketing, sales, and operations - providing them with better insights on their target audience, and how marketing and sales strategies are performing on various channels that allows brands to pivot in real-time to meet customers where they are.   

What Is The Architecture Of Growth-As-A-Service ?  

Do you have a new product that you’re going to market with and need to generate awareness for? Or an existing one that hasn’t performed as well as you had hoped? With GaaS, it starts during the exploratory process in order to build a winning growth plan inclusive of sales strategy, marketing support, and an operational backbone.   

From there, GaaS will help develop a conceptual plan of attack founded in the market opportunity, maturity of the business, available resources, competitive landscape, and connecting the dots with experiences and learnings. This includes targeting your ideal customer profile with thoughtful outbound prospecting and top of the funnel marketing. 

Turning conversions into leads, qualified discussions with account executives help seal the deal. GaaS ensures that sales, marketing, and operations functions are horizontalized, architected, measured, and iterated to eliminate points of failure and accelerate your ability to produce results. GaaS also has a built-in tech stack of reporting and analytics tools to visualize the customer journey and to contextualize performance to better predict and induce upsell opportunities. It’s worked for some of the biggest companies, and small to medium sized businesses across a variety of industries. There’s no limit to what GaaS capabilities can do for expanding your organization.    

If your business is growing or you have plans to expand quickly, you can no longer afford to keep marketing and sales teams apart. Merging these disciplines is a long-term strategy that businesses need to adopt and consider a priority. With GaaS you can empower your teams by making them almost indistinguishable from one another and on a trajectory towards working as one to achieve complex business objectives.