Younger Consumers Prioritize Holiday Spending On Experiences
- by Robert Williams , September 5, 2024
Younger consumers as a group have been the heaviest users of social media, making the sharing of experiences through apps an integral part of their personal and professional relationships. With mantras such as “you only live once” inspiring the “fear of missing out,” millennials and Gen Z are more likely …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
