The American Advertising Federation has announced the winners of the 2024 Mosaic Awards who are deemed to exemplify excellence in multicultural advertising and diversity, equity and inclusion.  

The awards will be presented on September 26 at a New York City gala hosted by Crissle West, host of the podcast “The Read.”  

This year’s awards introduce two new categories.

"Agency of the Year" honors a minority-owned agency that has demonstrated outstanding commitment to fostering inclusive creative and workplace environments. Walton Isaacson is the inaugural honoree. 

The "Mosaic Center Guardian Award" recognizes an individual who directly advocates and elevates the Mosaic Center's programs, contributing significantly to the Mosaic Center’s mission. The inaugural honoree is Jeff Marshall, principal of Marshall Media.  

This year, for the first time, the role of a jury president is part of the judging process, with Kai Weidie, Dentsu's SVP, diversity, equity & inclusion, serving in the position. The judging panel includes talent from agencies and brands such as Meta, FCB, BBDO, Wieden+Kennedy, Elite Media, Walton Isaacson, AKQA, Off the Cuff, Translation and Omnicom Media Group.  

Sponsors of the awards this year include SiriusXM, The Trade Desk, Clear Channel, Dentsu, Google, IPG, Omnicom Group, and Meta.   

In addition to the aforementioned awards, this year’s honorees include:   

Integrated Creative Campaign 
Banned Book Club 
Agency: FCB Chicago 
Client: Digital Public Library of America   

Student Impact Award 
Reclaim Your Composition 
School: Brigham Young University   

DEI Student Programs 
Ogilvy School of Creativity 
Agency: Ogilvy   

Excellence in Supplier Diversity 
More Than That with Gia Peppers 
Agency: dentsu 
Clients: General Motors, Procter & Gamble, Kroger, Mastercard   

Workforce Inclusion 
Healthy Inclusion 
Agency: Omnicom Health Group   

Mosaic Champion (Individual) 
Josh Loebner, PhD 
Agency: VML   

Mosaic Champion (Organization) 
Omnicom Health Group   

Allyship to Advocacy 
Dreamcaster
Agency: FCB New York
Client: Michelob ULTRA   

Innovative Narratives 
Black Don’t Crack 
Agency: Droga5 
Client: Ad Council   

Data-Driven Transformation 
Honda Scenic Audio 
Agency: VML 
Client: Honda