• by Barbie Romero , September 17, 2024

Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask their preferences both for work and personal preferences.

In this week’s This or That, get to know Erik Butler, Director of Performance Media at Universal Technical Institute and Stuart Davis, Global Director of Marketing at CSL Behring as they give us their preferences on favorite foods, things to do during downtime, and more.

Erik Butler, Director of Performance Media at Universal Technical Institute:

• In-person or virtual meetings: Virtual (but on camera!)

• Sushi or Tacos: Sushi

• Customer Research or Customer Acquisition: Customer Acquisition

• Beach or Mountains: Beach (at the foot of volcanic Mountains)

• Google Search or Generative AI: Google Search (OG)

• Movies or Books: Movies written from Books!

• TikTok or Instagram: Instagram

Stuart Davis, Global Director of Marketing at CSL Behring:

• Mac or PC: PC

• Beach or Mountains: Beach

• Reach or Frequency: Reach

• Tacos or Pizza: Pizza

• Slack or Teams: Teams

• Reality TV or Documentaries: Documentaries

• Direct or Programmatic: Programmatic

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.