I loved Barack Obama's "weird obsession" with
crowd sizes sight gag when he delivered his speech endorsing Kamala Harris at the Democratic National Convention, because it was so simple, so binary and was a visual way of framing one of the biggest
issues concerning the Republican party's nominee.
I wasn't surprised, and I was tickled to see, the Harris/Walz team utilize the clip in this new campaign ad.
I've thought a lot about the what Obama was doing there, and this morning
I published a "Fake News" strip on my personal b/log making the case that he was utilizing a device from one of the greatest ad campaigns
ever conceived:
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I borrow that big idea from
Fallon McElligott Rice's "perception/reality" campaign for Rolling Stone a lot. In my post this morning, I use it to remind us that Trump's obsession with size isn't just the butt of an
inferiority joke, but something sick and even criminal in his character.
He has already been found guilty of fraudulently inflating the size of his New York real estate assets, but on the
morning of this hallowed American anniversary, I think it's important to remember that his first instinct after hearing the news 23 years ago was to inflate the size of one of his buildings standing
in the ashes of the Twin Towers.
Remember what he said.