NordicTrack, part of iFit, is out with a new campaign from WPP’s AKQA called “Experience Personalized Fitness,” that features 15 social spots that explore the reasons that people exercise.  

The films, based on iFit member insights, showcase the variety of machines and workouts offered by the brand and how they are designed to offer a solution to any training goal. The effort also introduces the brand’s new personalized workout experience powered by AI technology.  

In tandem with the campaign launch, AKQA has refreshed the brand’s website with campaign messaging and assets, and is overseeing the Instagram, Facebook, TikTok and YouTube social handles for the iFit and NordicTrack brands.   

Also new: the iFit AI Coach, which delivers personalized workout plans based on each user's unique fitness objectives. From high-intensity interval training to yoga and pilates, the “coach” offers a suite of on-and off-product workouts, both on equipment and in app.   

"Our approach to the 'Experience Personalized Fitness' campaign was to deeply understand and reflect the diverse motivations that drive people to exercise,” said Jon Freshwater, director of client services at AKQA. “The seamless integration of AI into the fitness experience sets a new standard in the industry.”