• by Tanya Gazdik , September 19, 2024

Stellantis is seeking a new head of marketing for Maserati Americas. 

The automaker posted the job five days ago on Media Bistro, a job search site. The last person to have the position was Lindsay Fifelski, who joined the Stellantis luxury brand in February from Dodge, where she was advertising and social media manage. She previously spent nearly three years at another Stellantis luxury brand, Alfa Romeo. 

She replaced and reported to Kelly MacDonald, who was elevated from CMO to CEO in December. Fifelski’s LinkedIn still lists her as head of marketing, Maserati North America. She could not be reached for comment, nor could Maserati. 

The job listing comes at an interesting time. Stellantis CEO Carlos Tavares is blaming marketing for the brand’s poor sales.

"With Maserati, we have the right cars and we have the right technologies,” Tavares says, according to Motor1. “We can offer thermal or 100% electric luxury sports cars. If sales are sluggish right now, it is a matter of marketing. We have also improved a lot on the quality front, but now we need to work on marketing. We lack prospects and leads, we need to reach potential customers and deliver the right message for the right positioning."

The job listing says the marketing director will manage all marketing activities within the region. This includes media and communications strategies, exclusive customer events and lead generation.

The new hire will be responsible for leading and overseeing all marketing activity within region including “developing media strategy guidelines to fully exploit latest digital marketing opportunities and developing communication strategy to ensure relevant and effective messaging for key markets.”

As recently as a month ago, Fifelski posted on LinkedIn about the brand’s success at Monterey Car Week. 

"The reveal of the all-new GT2 Stradale at The Quail, the first track run and customer delivery of the new MCXtrema, and The House of Maserati are just a few of the unforgettable moments from my first Monterey Car Week experience,” Fifelski posted. 

MacDonald, who Fifelski reported to, praised the effort in a comment. “Excellent planning and execution from you and your team!” MacDonald wrote.