• by Barbie Romero , September 24, 2024

Last week, we had our Planning & Buying Summit in Austin. Check out clips from both on stage sessions featuring Diageo, Hyundai, AARP, and Penguin Random House as well as off stage clips about the summit experience. 

To see full session recordings from the Planning & Buying Summit, click here. 

From the Insider Stage: 

Jason Acker, VP, Media and Digital from Diageo shared some examples on how they are reaching diverse audiences and how it is not just a check on a box but the right thing to do that drove them ROI.

Paul Meyers, Digital & Social Media Marketing from Hyundai Motor America spoke about reviving an old campaign around NFTs to provide value to those that held on to those NFTs. 

Rajiv Mody, VP, Emerging Channels & Brand Growth from AARP spoke about how using influencers on TikTok has led to an increase of membership sign ups. 

Abigail Mallick, Associate Director, Paid Media Strategy and Ad Operations and Megan Tripp, Associate Director, Social Media from Penguin Random House gave advice on how brands can speak to users authentically and make themselves the experts in social media spaces like TikTok. 

Tales from Austin:

Danielle Sporkin, SVP Media and Marketing, NA from Ferrero spoke about the insights she gained from speaking at the summit as well as hearing other sessions.

Jane Ko, influencer from the popular Instagram account A Taste of Ko gave advice on how brands can be better partners with influencers.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.