• by Ray Schultz , Columnist, October 8, 2024

ZeroBounce has come out with a tool that it says can help email senders improve deliverability — in advance.

The new offering, ZeroBounce Warmup, enables brands to build trust with inbox providers, especially if the accounts are new or tarnished, the email validation company claims. And it is especially useful for sales professionals, it adds.  

ZeroBounce Warmup factors in details like current engagement, prior sending habits and time zones.

“Email deliverability is the backbone of any successful email program, and IP warming plays a crucial part in it,” says Liviu Tanase, founder and CEO of ZeroBounce. 

Tanase adds that the new warmup tool “gives businesses a powerful way to boost their inbox placement and ROI.”

According to the company, ZeroBounce Warmup provides these capabilities:

• Default— An email warmup process that gradually increases interaction volume, leading full-scale email engagements. 
• Slow Pace — This is useful for new domains or IPs, Users can take a cautious approach to build trust with email providers.
• Repair — This helps domains or IPs with deliverability issues  restore their sender reputation by focusing on targeted interactions.
• Boost — Useful for established senders, this function increases interaction volume during peak periods to boost engagement metrics.
• Protect — Businesses with consistent email performance can maintain a steady pace of interaction, leading to high inbox placement and click rates.