Ad Frequency Affects TV Viewer Opinions Of Brands


Frequency capping is an important part of preventing the same television ad from appearing too many times to the same household or even individual viewer.

More than half (61%) of U.S. television viewers said in a poll that over-frequency of ads makes them less likely to want to buy products …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications