• by Teresa Buyikian , October 17, 2024

Two classic family brands have joined forces to bring basketball and entertainment to fans across the U.S.

This week Chuck E. Cheese announced a new collaboration with the Harlem Globetrotters, the American exhibition basketball team, which has been entertaining children and their families since 1926.

The collaboration comes just as the Harlem Globetrotters set off on their 2025 World Tour, and Chuck E Cheese will be front and center for all the action. The games and related content will be broadcast through Chuck E. Cheese’s in-store media network, made up of over 3,000 screens across 470 locations in 45 states.

The multiyear partnership also includes experiential activations featuring both brands with promotions and original content at 250 domestic stops on the Globetrotter’s tour.

 “This collaboration allows us to introduce the … sport of basketball to young fans and families in a fun and engaging way,” said David McKillips, president and CEO of CEC Entertainment, the parent company of Chuck E. Cheese, in a release.

Chuck E. Cheese himself (itself?) is also getting in on the action, assuming the new honorary role as “Celebration Coach” and appearing at in-person events.

Promotions with the Globetrotters kick off in November, with the world tour beginning Dec. 26. Customers can go to www.chuckecheese.com/globetrotters for updates on events and new entertainment content.