• by Teresa Buyikian , October 22, 2024

Now fans of the “always served with joy” Jolly Crispy Chicken will be rewarded for their loyalty to the Filipino chicken chain.

Global chicken and pie chain Jollibee announced the launch of its first loyalty rewards program in the U.S. Jollibee Rewards member accrue Jolly Points on their purchases, online or in store. Every $1 spent equates to 10 Jolly Points, which members can later exchange for “freebies, exclusive members-only deals and delightful surprises,” per the brand.

To kick off the new program, those who join Jollibee Rewards by Nov. 15 and spend $35 or more will receive $5 off their order. Also there’s incentive to tell a friend: Members who get their family and friends to sign up will have a chance at winning 200 Jolly Points. Awards available now include $2 off a single Chicken Bucket for 200 points, or a free Chicken Sandwich for 600 points.

The brand is promoting the new rewards program online, in-store and on its social media platforms.

Jollibee currently has just over 100 locations in the U.S., but more than 1.300 worldwide. The chain is the flagship brand of Jollibee Group, comprised of 19 brands, including  Smash Burger, Yoshinoya, Coffee Bean & Tea Leaf, Burger King (Philippines) and Panda Express (Philippines), with over 9,400 stores across 32 countries.<