Late last year  Stagwell and RealClearPolitics unveiled a new polling “experience” called  RealClearPolling that is now assessing political races during the current election cycle.    

The latest enhancement unveiled today is a design system called ContextLens, developed by Stagwell digital agency Code And Theory. 

It’s being positioned as the first “anticipatory” design system that creates visual and informational graphics through a generative artificial intelligence tool. The tool bsorbs what a reader is viewing online and then creates graphics designed to further inform the reader on the subject matter, keeping that reader on the same page. 

This generative AI tool functions by reading the site's metadata structures to understand the "context" the user is reading and provides a "lens" to go deeper into content via AI prompts (either pre-populated or freeform). 

On the RealClearPolling site, the ContextLens is a purple bar in the bottom corner of a web page. Based on what you are looking at on the page, it anticipates what related content you may be interested in and auto-prompts suggestions.  The results expand by dynamically creating a graphic to give you more context.  

For example, if a user looks at the "Electoral College: Top Battlegrounds" chart on RCP's home page, the ContextLens will suggest "Explore Electoral College." When a user clicks on it, three related options pop up: "Recent changes in support," "Who leads in key states," and "Electoral College forecast."  

A graphic representation of the current data is generated once a user clicks on one of the topics. Users can also "Ask a question" to find other information. 

According to the agency, the new tool gives users the ability to explore and understand complex information without being overwhelmed. It allows sites with massive amounts of data to streamline it and represent it clearly. It also provides publishers with a new location to sell advertising inventory.  

The ContextLens is currently in beta and available to other publishers.