• by Joe Mandese  @mp_joemandese, November 6, 2024

London-based We Are Social has been named global social media agency of record for Danish multinational brewer Carlsberg Group.

The agency's U.K. office won the account following a competitive pitch, but the incumbent agency was not disclosed.

In a statement, We Are Social said it will work closely with Carlsberg's global media agency of record, Dentsu's iProspect, focusing on brands including Tuborg, Somersby, and 1664 Blanc.

“We were impressed by We Are Social’s combination of creative reputation and global reach, and their ability to bring new technologies into our social approach," Carlsberg Group Global Digital Marketing & Media Director Henna Mertsola said in a statement announcing the agency's win.