• by Teresa Buyikian , November 6, 2024

Ketel One announced its first ever “Spirit Advisor”: actor, entrepreneur and son of Arnold, Patrick Schwarzenegger.

According to a release, Schwarzenegger’s duties as Spirit Advisor include appearing in a multiplatform campaign with social media content, sharing seasonal cocktails and his secrets to “elevating holiday moments.” The new social video posts, one seen here, all contain the Ketel One tagline, “Made to cocktail.”

"We're looking forward to introducing our very first Ketel One Spirit Advisor to show that just a touch of sophistication, big or small, goes a long way in making the season a little bit brighter," explains Sam Salameh, vice president of vodka, Diageo.

For those celebrating at home this holiday season, Ketel One released a limited edition cocktail kit in a collaboration with PUNCH. The Espresso Mint-tini Cocktail Kit by Ketel One Vodka and PUNCH, features the Ketel One Spirit Advisor's recommended holiday recipe, a bespoke Peppermint Espresso Martini, will be available for purchase for consumers 21 and over on Cocktail Courier beginning Nov. 15.

The brandhas also partnered with Eater in select markets to promote the “best spots to enjoy Ketel One.”