It’s no secret that Adland has fallen for generative AI big time given perceived efficiency improvements (creative and media), the ability to generate vast quantities of personalized content at scale and a host of other reasons. 

But parents? Not so much. According to new research from Stagwell’s Harris Poll just 36% of parents think the use of Gen AI tools for schoolwork has a positive impact children’s learning experience. 

A plurality (38%) of US adults believes that children under the age of 18 should not be allowed to use generative AI programs in school. Almost half (46%) think it will have a negative impact. 

Nearly 80% of parents feel that children are more likely than adults to struggle with identifying misinformation created by Gen AI tools. 

Regarding technology overall, only 39% of U.S. adults trust businesses to be responsible with handling their personal information. 

28% have a worse opinion of an organization if it is involved in a data security event. 

29% avoid working with organizations that have been involved in a known data security event.