• by Fern Siegel , November 12, 2024

Ecommerce realty platform Opendoor knows it's tough to sell a home during the holidays.

That's why the company debuted a new spot that reassures homeowners selling doesn't stop when the holidays begin.

Venables Bell + Partners did the creative, which airs on linear TV, online video and social.

The 30-spot “The Turducken of Offers” is here. It takes viewers on a history of the turducken as an “unconventional feast of fowl” passed down through generations. Then it introduces Opendoor’s real-estate twist: Homeowners can enjoy two options wrapped in the certainty of a simple sale:

*Sell directly to Opendoor for an all-cash sale closing in as little as two weeks — eliminating the cleaning, staging and prepping for showings.

*List your home on the MLS with the support of a local Opendoor partner agent, while already having Opendoor’s cash offer.

“As we encourage homeowners to take action during these winter months — often thought of as off-season — we want them to know it’s a great time to sell, with options that make it easy to take the house off their plate and enjoy the most festive of holidays,” said David Corns, Opendoor's CMO.

“It’s three great things in one. The idea practically wrote itself,” added Byron Del Rosario and Matt Keats, VB+P group creative directors.

Opendoor reported Q3 revenue of $1.4 billion, up 41% versus Q3 2023 and down 9% versus Q2 2024, with 3,615 total homes sold, up 35% versus Q3 2023 and down 11% versus Q2 2024.

There are several variations on the creation of turducken. The trio of chicken, duck and turkey is often served at Thanksgiving celebrations, popularized in the U.S. by NFL football coach John Madden.

San Francisco-based VB+P's current clients are Scout Motors, Chipotle and Girl Scouts of America.