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Why This BBH, USA Ad Exec Continues To Zag!
- by Lisa Singer , Staff Writer, November 18, 2024
BBH USA's Samantha Deevy talks about following the people, being a conduit of discipline, and playing ball…both figuratively and literally!
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
Why choose a career in advertising? It’s unpredictable and certainly not the easiest industry to work in, but for Samantha Deevy it’s because she continues to find the excitement. The chief strategy officer at BBH USA admits to having a knack for thriving in ambiguity. In this episode of Brand Insider: BTS Samantha talks about her knack for carving out unique roles for herself even where jobs hadn’t existed. She reflects on the advantage of being a “middle child,” and how facilitating collaboration and driving solutions is a core part of her unique approach to strategy. Samantha also talks about the importance of surrounding yourself with smart, creative people, leading with empathy and how a "McCarron Hop" almost sidelined her perfect pitch. She even takes on a lively game of London trivia. You can watch the entire conversation above.
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