• by Teresa Buyikian , November 14, 2024

What would the holidays be without new QSR-themed merchandise to gift to fast-food fanatics?

Today Chipotle dropped its 2024 holiday collection, only available at Chipotlegoods.com.

The drop contains several fan favorite products repackaged for holiday gifting, along with a new Points for Presents Sweepstakes where entrants can win the “All I want is Chipotle” bundle, which contains the complete holiday collection.

The  Cilantro Soap, first offered for sale at Chipotle in 2021, makes its return for the holidays this year at $10. The bar was created as an homage to the small percentage of people who are unfortunately genetically wired to taste soap whenever they eat cilantro (which is in multiple Chipotle menu items).

The “Water” Cup Candle, available for $28, is inspired by customers “who “accidentally" fill their water cups with lemonade while in the restaurant. When it first launched in 2022, the candle sold out in four minutes.

The final holiday drop is the return of the Car Napkin Holder for $20, which proved immensely popular when released for the holidays last year, as many customers tend to hoard Chipotle napkins in their cars. 

“Over the years, we’ve seen these limited edition merch drops sell out in a matter of minutes or hours and pop up on resale websites for up to five times their retail price,” said Chris Brandt, chief brand officer at Chipotle in the announcement. “Now we are giving our superfans a second chance to get their hands on these coveted products that they helped inspire.”

And lastly the “All I Want is Chipotle” collection at $50 contains all of the holiday products with a slight discount, housed within a silver box for gifting. The brand is promoting the collection on its website, in store and across its social media channels.

New this year for the chain is the Points for Presents Sweepstakes. Beginning this week through Nov. 27, Chipotle Rewards members will be able to exchange 10 of their rewards points for a chance to win the All I Want Is Chipotle bundle on the Chipotle app or website. Twenty winners will be selected to win the bundle. Additionally the first 20,000 Chipotle guests who purchase $40 or more in holiday gift cards will receive a BOGO entrée offer.