• by Teresa Buyikian , November 22, 2024

Despite the zillions of Americans addicted to almost immediate home delivery of any product under the sun, apparently a lot of people still like to fight the crowds on Black Friday. According to the National Retail Federation, last year over 76 million Americans shopped in-store Black Friday sales, especially for big-ticket like TVs. So One chicken chain is taking advantage of advertising to those same shoppers this year on the very devices they’re shopping for on Black Friday.

This week Zaxbys announced the chain is taking over TV screen displays at more than 1,200 Walmart locations across the Southeast from Nov. 29 to Dec. 2. Walmart’s high-definition TVs for sale will show a Zaxbys' screensaver featuring the newly redesigned Zax Packz family meals. Zaxbys Sets Black Friday Screensaver Deal At Walmart.The screensaver is shot in the same style as the slow moving landscapes usually seen on in-store TVs.

Walmart locations within a seven-mile radius of one of Zaxbys' over 950 restaurants will feature a screensaver with QR code that customers can use to download the Zaxbys app. Once they download the app and sign up as a Zax Rewardz member, they will receive 20% off of a Zax Packz meal in-app or online.

"We know Black Friday is all about scoring big savings on big ticket items like TVs," said Patrick Schwing, Zaxbys’ chief marketing and strategy officer, in the announcement. "So this year, we wanted to offer in-store shoppers near a Zaxbys location a way to save big on the biggest meal Zaxbys has to offer: Zax Packz."

Zaxbys recently redesigned its Zax Packz, which is the chain’s largest menu item, allowing customization of item selection such as Chicken Fingerz or Boneless Wings, Crinkle Fries, Texas Toast along with Zaxbys sauces in a box made to hold each entree and sauce.  Originally a limited-time-only item, Zax Packz were permanently added to the menu at all locations as of October.