behind the brand

Guess Which Undergarment Maker is now the #1 Children's Clothing Brand

They started as an undergarment company as well as invented overlapping shoulders on baby bodysuits.

  • In 1865, The William Carter Co. “Carter’s” was founded in Needham, Mass. as an undergarment company.

  • The nearly 160-year-old company is the #1 most purchased children’s clothing brand.

  • Carter’s is responsible for many textile and design innovations including the invention of the overlapping shoulders on bodysuits. Today, this is a common design feature throughout the baby apparel industry.

  • Carter’s products sold in more than 20,000 points of distribution.

  • The Company also owns OshKosh B’gosh, Skip Hop and Little Planet brands.

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