• by Barbie Romero , December 3, 2024

Last month, we had our CPG Summit in Santa Barbara. Check out clips below from both on stage sessions featuring Mattel, NERDS, Mondelez, Newell Brands, and General Mills as well as off stage clips about the summit experience. 

To see full session recordings from the CPG Summit click here. 

From the Insider Stage: 

Jason Horowitz, Senior Vice President U.S. Marketing | Global Head of Media & Digital from Mattel shared how creative is what determines their success since consumers have the ability to skip ads. 

Joey Rath, Global Marketing Director, NERDS Candy from Ferrara spoke about how their NERDS Gummy Clusters grew exponentially and were challenged to see how far the sales could go.

Sally Barton, Marketing Excellence Lead from Mondelez International shared how they connect with their consumers though insights and deliver them high quality creative as well as how they work with their agencies. 

Randee Keating, Sr. Director of Consumer Insights from Newell Brands shared using AI is like having an extra team member to brainstorm as well as its strengths and limitations. 

Sarah Leinberger, Head of Brand Experience - Advanced Marketing Solutions Strategic Initiatives from General Mills spoke about how managers can motivate their team to embrace change by having them plan for the future together. 

Tales from Santa Barbara:

Nia Mack Rodney, Strategist, Omnichannel Marketing from KIND Snacks spoke about how they lean into their data for insights for today’s marketing. 

Alexandra Dembishack, Sr. Manager, Omnichannel Marketing from Lactalis shared how she worked between sales and marketing to drive conversions. 

Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead from Haleon spoke about how social listening is becoming an important tactic to future proof business going forward. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.