Purina and U.S. Soccer announced a
multiyear deal that makes the Nestlé company the sports league’s first Official pet care partner.
The partnership runs through 2030 as the U.S. prepares to
host events like the 2026 FIFA Men’s World Cup and 2028 Olympics.
The brands posted a video on social media to announce the collab.
The deal includes exclusive
Purina rights across pet food, treats, supplements, litter, connected pet products and adoption initiatives.
Purina joins a long list of U.S. Soccer partners and sponsors
including Allstate, American Airlines, Anheuser-Busch, AT&T, Bank of America, Coca-Cola, Deloitte, Henkel, Jim Beam, New York Life, Nike, The Home Depot, Visa and Volkswagen.
“Soccer is more than just a game, it’s a shared experience that connects players, fans, families, and, for me personally, the two dogs who are part of my own family,” said
David Wright, chief commercial officer of U.S. Soccer, in a release. “As a huge pet lover, I know firsthand the joy and connection pets bring to our lives. This partnership reflects U.S.
Soccer’s commitment to building community, inspiring connection, and growing the game in unexpected and inclusive ways. Purina shares our values and brings a fresh, joyful perspective to how we
engage fans and their pets, especially the four-legged ones, across the country.”
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A national creative campaign will celebrate the human-pet bond. The deal also includes custom
player-and-pet content, on-site adoption events, co-branded merchandise and retail promotions.
Additionally, Purina and U.S. Soccer will work together to create a permanent pet
presence as part of the Federation’s new Arthur M. Blank U.S. Soccer National Training Center in metro Atlanta.
“This partnership is the newest way that Purina is
combining our shared love of pets and sports with soccer fans across the country and around the world,” says Andrea Faccio, president and chief growth officer of Purina, in a release.
During a game against Korea on Sept. 6, Purina will bring its Purina Club concept, an in-stadium, pet-friendly experience for soccer fans and their dogs, to Sports Illustrated Stadium in
Harrison, New Jersey. The following Tuesday, Purina’s Incredible Dog Team will perform during halftime of the Men’s Team’s international friendly versus Japan in Columbus, Ohio.