• by Fern Siegel , December 5, 2024

Vodafone UK's new campaign celebrating "40 years of Christmas on The Nation's Network." 

The creative, by Leo Burnett UK, highlights the importance of tech connections during the holidays.

The 40-second spot, featuring a variety of individual moments, illustrates how Vodafone kept families together during the past 40 years. It begins with a husband surprising his wife outside their house, holding one of the first mobile phones. In another, a grandmother discovers the gender of her newborn grandson.

The family-friendly campaign goes back in time to show how the U.K.'s first mobile company connected the nation, from flip phones to smartphones, text messages to video calls.