Worldwide Partners Adds Agencies, Assignments



Independent agency network Worldwide Partners continues to build its capabilities and client roster with the addition of eight new agencies and new strategic client assignments. The new agencies boost the network’s creative, experiential, retail and Hispanic marketing capabilities while expanding its footprint.  

The new agencies are:    

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    Blue Chip (Chicago). The full-service creative commerce agency is a longtime shopper marketing AOR for P&G and brand AOR for Daisy Brands and White Castle.   

  • Solve (Minneapolis) is a full-service agency with a deep footprint in financial services and luxury, with clients including Raymond James and Bentley.   

  • Lure (Germany) adds creativity to the network, with clients including Asics, Carlsberg, and Listerine.  

  • Mediassociates (Sandy Hook, CT) adds data strategy, media planning and buying, and  vertical expertise (most notably in finance, healthcare and higher education).  

  • VMG (Dallas) connects brands to big events and experiences while acquiring and managing talent for them. Clients include L’Oréal and Patron.  

  • Digo (New York) is the True Premium U.S. Hispanic Audience Network with offices in Mexico, Argentina, Dominican Republic, Puerto Rico, and Spain.  

  • Sway Group (Mills Valley, CA), a woman-owned, award-winning influencer agency with a network of more than 50,000 creators, counts Coca-Cola, Google, and Blue Cross among its clients.   

  • Propel (Philippines) is a digital-first agency offering creative, digital, social media, and data analytics to such clients as Sanofi, Warner Music Group, Philippine Airlines and Uniqlo.   

Meanwhile, BrandUSA, Hooray Health, Palo Alto Network, Chartered Institute of Marketing and UL Solutions gave new business assignments to Worldwide Partners.  

 

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