• by Ray Schultz , December 10, 2024

News publisher Lee Enterprises, Inc. has formed a content partnership with ProRata.ai, a firm specializing in artificial intelligence-driven tools, in an effort to provide hyper-personalized local content and advertising solutions tailored to the needs of local search and AI search engines. 

The two firms will collaborate on technology integration and co-development efforts. The goal is to pursue “pioneering sustainable economic and ethical attribution models for creators in the era of generative AI,” says Bill Gross, ProRata.AI founder and CEO. 

The arrangement will provide these benefits, the companies say:

• Hyper-personalized local content
• Real-time advertising solutions
• Seamless integration of AI in local media

“By joining forces with ProRata.ai, we are not only embracing innovation but also creating meaningful solutions that connect local audiences and businesses in ways never before imagined,” says Kevin Mowbray, chief executive officer of Lee Enterprises Inc.

Lee Enterprises serves 73 markets in 26 states. Earlier this month, Lee was announced as one of 12 new partners in Perplexity’s Publishers’ Program. Perplexity claims that the program contributes to a fair and open information ecosystem.