• by Barbie Romero , December 20, 2024

Last week, we had our EIS Summit in snowy Deer Valley. Check out clips from both on stage sessions featuring Sephora, Michaels Stores, Delta, United, and Capriotti's as well as off stage clips about the summit experience.

To see full session recordings from the EIS Summit click here. 

From the Insider Stage: 

Steph Hu, Senior Director - Retention Marketing from Sephora shared how they think outside the box to cut through the digital noise and use direct mail which is a traditionally older tactic to reach consumers in the physical realm. 

Liz Beerbugglin, Director of Lifecycle Marketing from Michaels shared how they leveled up their email personalization by pivoting in real time via first party signals.

Kevin Hickey, Head of Partnership Marketing from Delta Air Lines shared how they tailor content based on customer preference and how long their customers have been loyal for.

Colleen Sanderson, Director, Brand and Marketing from United Airlines discussed how their SMS channel had to have a different voice than other channels and have a personality. 

Kim Lewis, CMO from Capriotti's Sandwich Shop discussed how marketers can get stakeholder buy-in for projects to move forward and build relationships with other teams such as PMO, IT, and Finance. 

Tales from Deer Valley:

Megan Aburas, Head of Email Marketing from Zappos shared how the summit provided a safe space to talk about insights and learnings. 

Melissa Tankersly, Digital Marketing Manager, Email from Sketchers spoke what tactics will be important for marketers in 2025. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.