Southgate Tapped For Global CEO Role At We Are Social

 

London-based social creative agency We Are Social has appointed Toby Southgate as its new global CEO. He succeeds We Are Social’s co-founder and group CEO Nathan McDonald, who departed in October 2024. Brett Marchand, CEO of the agency’s parent company, Plus Company, held the role in the interim.  

Southgate, previously served as global CEO at Stagwell’s Forsman & Bodenfors, which he left last October. He will lead We Are Social’s team of 1,200 people in offices across Europe, the Americas and Asia.   

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The agency said Southgate would “evolve” its ways of working across its people, work and clients, and explore growth opportunities.   

Clients include Samsung, Amazon Music, Starbucks, adidas, Activision, Netflix, and Booking.com.   

During his three-year tenure at Forsman & Bodenfors, Southgate oversaw the agency’s merger with two other Stagwell agencies—KBS and CPB London. During his tenure there the agency worked with clients such as Volvo, Google, Procter & Gamble and Diageo. 

Earlier he was global chief growth officer at McCann Worldgroup, also serving as the company's regional director and chief client officer across Europe and the UK. Before joining Worldgroup, Southgate spent 10 years at WPP's brand consulting unit, Brand Union.  

 

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