• by Teresa Buyikian , February 7, 2025

The Super Bowl is synonymous with beer advertising, and this year is no exception, with six different brands airing in-game spots.

Still, the number of Super Bowl beer ads has seesawed in recent years,  from nine in-game ads in 2019, down to four in 2020,  rising back up to eight in 2023, and downgrading to four beer spots ran in the game last year, per iSpot.tv

For 2025, celebrity appearances dominate the category, if not all of them of the human variety. Here’s a round-up.

Busch Light returns to Super Bowl with another chapter of its "The Busch Guide by Busch Guy," series of ads that star the brand's “Busch Guy.” 2025 again finds Busch Guy in the great outdoors, this time receiving advice from NASCAR Cup Series driver Ross Chastain. Additional ads featuring the “Busch Guide” lessons will air throughout 2025.

Bud Light, official beer sponsor of the NFL, went all in on big names for this year’s spot, which stars music star Post Malone, comedian Shane Gillis and NFL Hall of Famer Peyton Manning. The trio play “Big Men on Cul-De-Sac” in the :60 spot, which finds them bringing the fun (and Bud Light) to suburban neighborhood parties.

Stella Artois’s “Dave and Dave” spot stars global soccer celebrity David Beckham and actor Matt Damon, playing long-lost brothers who at first appear to have little in common. After a failed attempt at bonding over chicken wings, the two realize they share a love of the same beverage -- Stella Artois, of course.

The star-studded Michelob Ultra spot finds Willem Dafoe, Catherine O'Hara, Randy Moss, Sabrina Ionescu and Ryan Crouser engaging in a high stakes game of pickleball, with Dafoe and O’Hara besting the younger stars and emerging as winners of… Michelob Ultra.

In the non-human celebrity category, Budweiser “First Delivery” brings back the ever-popular Clydesdales, this year starring an ambitious young foal making his first delivery of a forgotten keg of Bud. The fuzzily heartwarming  spot already has almost one million views on YouTub. In an interview with Budweiser USA’s Head of Marketing Kristina Punwani, she commented that the “Clydesdales have become synonymous with the Big Game and have appeared in more than 47 Super Bowl commercials. [They’re] our own celebrities.”

Also in the “not human” category is Bud Light’s Slow Mondays. The spot stars a menagerie of human size sloths being, well, sloth-like in their home and work activities the day after the Big Game. The lagging creatures’ only reprieve for a “case of the Mondays” is a better case (of Coors Light). The brand also launched a line of “Case of the Mondays” merch to accompany the campaign.