• by Joe Mandese  @mp_joemandese, February 10, 2025

The Cayman Islands Department of Tourism (CIDOT) has named Philadelphia-based Harmelin Media agency of record for U.S. media planning and buying.

The remit includes strategy and data-driven insights across digital, print, broadcast and streaming platform media.

CIDOT Director of Tourism Rosa Harris cited Harmelin's tech chops, signaling out its "Harmonee" data analytics platform, as deciding factors in the selection.

"Their investment in advanced technology, combined with an in-house team led by a Chief of Technology and a Director of Digital Services, gave them a competitive advantage." she stated, adding, "This data-driven approach will help refine our U.S. media strategy, identify untapped audiences, and drive incremental visitor growth to the Cayman Islands."